Movado

The art of Movado is the art of time. My advertising product comes from a magazine called W. It has a watch advertised called Movado. I personally own a Movado. This magazine targets women starting in the middle age bracket of 20 and going up, in the middle to upper class, people who can afford more expensive things. W has lots of advertisements for upper scale products like Louis Vuitton, Prada, Chanel, Mercedes, to name a few. In the ad of W, an international actress, named Mia Maestro, is on the top half of the page. MOVADO is spelled out in the center of the page with white block letters. Under this, in smaller print, it states "THE ART OF DESIGN", again in white. The bottom of the ad has the picture of a white Movado, on it's side. The band has a modern design of small, white circles, trimmed in white gold, two by two linked in a row. The face of the watch is white, while the white gold edge of the watch is laced with diamonds. Movado has a distinct face of only having a small circle (sometimes a single diamond) to depict the 12 o'clock hour, a hour hand and a minute hand, and a very small trademark on the bottom area. Nothing else is on the face of the watch. The background of the ad is black. The watch is larger in scale than the actress, which has your eye going to the watch quicker. I believe the ad is trying to attract people who want to be associated with sophistication, eloquence, and style.